Illusion of Instant Professionalism in the Digital Era: A Study of Facebook Professional Mode (FB Pro) Users through the Perspective of Sadd adz-Dzari’ah

Abstract

The development of digital technology has generated a prominent space for innovation, namely Facebook Professional Mode (FB Pro), a feature that offers an accelerated pathway for ordinary users to transform into content creators through instant access to monetisation. Building on this context, this study establishes its relevance by examining the phenomenon of FB Pro users who are driven by ambitions to become content creators through two principal focal points, namely identifying the forms of criticism that emerge and analysing them through the perspective of Sadd adz-Dzari’ah as a normative framework. This research adopts a qualitative literature-based approach, in which data sources are obtained from books, scholarly articles, and relevant credible online resources. The findings demonstrate that digital ambition through FB Pro can give rise to an illusion of instant professionalism, an excessive orientation towards content quantity, a weakened work ethic, and an influx of homogeneous content that ultimately diminishes the quality of digital culture. Moreover, this phenomenon stimulates the spread of disinformation, an instant mentality, the commodification of private spaces, digital economic inequality, and the marginalisation of formal educational orientation. From the perspective of Sadd adz-Dzari’ah, these overall tendencies are viewed as means leading to mafsadah that must be closed at an early stage in order to prevent harm to social order and moral values. This study advances contemporary Islamic legal discourse by applying Sadd adz-Dzari’ah to social media ethics.