Inovasi Pemasaran Pendidikan Berbasis Ekstrakurikuler di Madrasah Ibtidaiyah

Defi Dachlian Nurdiana

doi:10.37348/aksi.v4i1.728

Authors

Defi Dachlian Nurdiana Institut Agama Islam Hasan Jufri Bawean Gresik

DOI:

https://doi.org/10.37348/aksi.v4i1.728

Keywords:

Innovation, Marketing, Extracurricular

Abstract

Extracurricular-based marketing innovations can include various forms of activities, ranging from sports, art, to social activities. However, not all educational institutions are able to utilize extracurricular activities as part of the school's potential. The purpose of this study is to find out that educational marketing innovations based on extracurricular development can be implemented at MI Nurul Huda 2 Mojokerto City and the obstacles it faces. The chosen method uses qualitative, interview data, observation and documentation, sampling with purposive sampling, data analysis reduction, presentation and conclusion as well as validity by triangulation of sources. The findings of the study show that the approach used is community-based marketing, holding open houses, seminars, or workshops involving parents and prospective students, excelling through extracurriculars. The obstacles faced are the lack of trained human resources and budget limitations. So that educational institutions can conduct training, budget planning and establish cooperation.

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